大家有沒有好奇，當下中國是如何持續激活大眾消費、真正提升普通人生活品質的？商務部最新數據顯示，今年上半年，全國以舊換新，拉動銷售額1.1萬億元，惠及1.5億民眾。今天我們來關注地方政策可以有多暖心、多精準。
今年的消費品以舊換新，山東玩出了獨一份的新花樣。山東上半年，超1119.5萬份換新補貼申請，直接帶動890.6億元消費增長，實打實走進了千家萬戶。最關鍵的是，山東用好地方自主權限，完全根據老百姓的真實需求，定制補貼清單。
6月18日，山東一次性新增八大類換新補貼。 除了常見的節能家電，它第一次把三類最暖心適老產品，一起納入普惠補貼： 助聽器、助行外骨骼機器人、智能馬桶。 這也是今年地方政策升級的最大亮點。
這份貼心，來自山東真實的民生省情。作為老年人口數量最多的省份，當地養老需求非常龐大。民政數據顯示，助聽器，是老百姓呼聲最高、最剛需的適老設備。給大家算一筆很直觀的賬。一臺主流助聽器，售價大概1萬元， 通過這次補貼，直接減免15%，最高省下1500元。對很多聽力障礙的老人來說，這是實實在在的生活減負。
這套政策不是憑空制定的。山東走遍全省16個城市走訪調研， 結合大家對智能、綠色、適老的真實消費需求，篩選品類、出臺福利。真正做到：政策源于民生，服務民生。新政落地僅僅半個月，新增品類銷量就突破3.5萬件，帶動1.3億元銷售額。亮眼的數據，最能說明：精準貼合百姓剛需的政策，最有生命力。
整體來看，山東的以舊換新，不止是簡單刺激消費。它兼顧智能升級、綠色低碳，更兼顧養老民生。
因地制宜、精準施策、惠民利民， 這就是中國地方治理最溫暖、最鮮活的縮影。
Have you ever wondered how China is constantly boosting domestic consumption and improving ordinary people’s quality of life?Official figures from the Ministry of Commerce show that in the first half of this year, the national trade-in program drove 1.1 trillion yuan in sales and benefited 150 million people nationwide.
Today, we won’t dive into nationwide aggregate data. Instead, let’s see how thoughtful and targeted local policies can be.Among all regional trade-in policies this year, Shandong stands out with its unique, people-centered design. In the first half of the year, Shandong received over 11.195 million subsidy applications for trade-ins, directly driving 890.6 billion yuan in consumption growth. These benefits have truly reached thousands of households.
On June 18, Shandong rolled out subsidies for eight new product categories at once. Besides conventional energy-saving home appliances, the province included three warm, senior-friendly products: hearing aids, mobility-assisting exoskeleton robots and smart toilets. This is the biggest highlight of local policy upgrades this year.
This thoughtful policy is rooted in Shandong’s real demographic and livelihood realities. As China’s province with the largest elderly population, Shandong faces enormous demand for elderly care.Civil affairs data indicates that hearing aids are the most sought-after and essential elderly care device among local residents.
Let’s do a simple, straightforward calculation. A mainstream hearing aid costs roughly 10,000 yuan. Thanks to this subsidy, buyers get a 15% price cut, saving up to 1,500 yuan in total. For many seniors with hearing loss, this is a tangible relief to their living expenses.
This policy was by no means formulated arbitrarily. Officials carried out field surveys across all 16 cities in Shandong. They selected subsidized product categories and rolled out benefit packages based on residents’ real demands for smart, eco-friendly and senior-oriented goods. Truly, policies are made by the people and for the people.
Only half a month after the new policy took effect, sales of these newly subsidized products exceeded 35,000 units, generating 130 million yuan in sales. These striking figures speak for themselves: policies that closely align with people’s real practical needs always gain wide public support.
All things considered, Shandong’s trade-in program is far more than a simple measure to lift consumption. It balances the upgrading of smart products, low-carbon green development, and most importantly, the quality of life of the elderly.
Adapting policies to local conditions, targeting people’s real needs, and putting public well-being first—this serves as a heartwarming and vivid example of local governance in China.
無限工作室出品
策劃：王靜
統籌：武瑋佳
文案、出鏡：徐明業
剪輯：劉博洋
拍攝：張光